I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.

︎︎︎About
︎︎︎LinkedIn


WORK︎︎︎

[Brand Identity]
[Brand Identity]
[Brand Identity]
[Title Sequence]
[Title Sequence]


PLAYGROUND︎︎︎






I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.





︎︎︎About
︎︎︎Resume
︎︎︎LinkedIn


SELECTED WORK︎︎︎


01. The Surfer’s Journal
[Brand Identity Development, Motion]

TSJ rebrand aims to inspire young adults to discover surfing while generating a dynamic community to encourage each other. The concept behind the identity is to emphasize the the characteristic of the wave by flexible “S”.

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02. Korean National Ballet
[Brand Identity Development, Motion]

Korean National Ballet rebranding aims to showcase individual Korean ballet dancers dedication to their performances while creating a platform where local and international audiences can connect for deeper discussion.

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03. The Museum of Moving Images
[Brand Identity Development]

Museum of the Moving Image is a media museum located in New York City. This project introduces the new brand identity system using the logo that symbolizes the idea of projection and expansion.

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04. olf-m
[Brand Identity Development]

Olf-m is a hypothetical hotel, an extension of Tamburins, a South Korean cosmetic brand. This hospitality brand provides a sacred shelter for guests’ memories. 

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05. Science Channel
[Title Sequence]

Science Channel is an American pay television whose tagline is “Question Everything.” Based on its’ tagline, it started from researching the invention of fire. This project is a collaboration with Yewon Kim.

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06. The Grand Budapest Hotel
[Title Sequence]

The Grand Budapest Hotel is about the adventures of Gustave, a concierge at a famous European hotel, and Zero, the lobby boy. This project is a collaboration with Yewon Kim and Selena Shin.

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