I’m Soyeon, a motion designer specialized in branding from Seoul based in NYC.

안녕하세요. 브랜드 디자인과 모션 디자인을 중점으로한 시각디자이너 김소연입니다. 모션디자인이 브랜드를 어떻게 강화시키는지 탐구합니다.   

︎︎︎About
︎︎︎LinkedIn



Project TitleYearCategory
2020Visual Identity
2019Visual Identity
2018Visual Identity
2022Visual Identity
2022Styleframe
2022Styleframe
🚧 Labs.Google 
2024Social
2023Demo
🚧 Bard 
2023Campaign
2023Visual Identity
🚧 Lunar New Year
2023AR
2023Promo Vid
🚧 Apple Women’s History Month
2023Campaign


PLAYGROUND
Logo


I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.





︎︎︎About
︎︎︎LinkedIn


04. olf-m

Olf-m is a hypothetical hotel, an extension of Tamburins, a South Korean cosmetic brand. This hospitality brand provides a sacred shelter for guests’ memories. Memories comprised of inner time and outer time. Inner time represents time spent within its space through sound, touch, vision, scent and flavor. Outer time is experienced through space, tech, unseen, object and style. 
[Brand Identity Development]



︎︎︎Logo




︎︎︎Lookbook




︎︎︎Interior / Exterior



︎︎︎Collaterals



SP 2020