I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.



[Brand Identity]
[Brand Identity]
[Brand Identity]
[Title Sequence]
[Title Sequence]


I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.


Hello 🙌,
I’m Soyeon, a motion designer specialized in branding from Seoul based in LA.

When I first type in Soyeon in any field, it autocorrects to soybean. I’m a soybean kind of designer. Similar to how soybean is used for various purposes like soy sauce, tofu, soy milk, and soy candles. I’m a multidisciplinary designer who uses motion design skills for brand identity system development, style frames, design system and generative design.

Don’t you think soybean and I are similar?
Contact 👋 ︎︎︎

Say Hi!

Recognition 🎉 ︎︎︎

Young Ones Portfolio 2023
Portfolio Winner

Communication Arts Annual 62The Surfer’s Journal, Brand Identity Development

ADC Young Ones 2022, Korean National Ballet, Brand Identity Development (Gold Cube)

ADC Young Ones 2022, The Surfer’s Journal, Brand Identity Development (Merit)

Master of Design in Brand Design and Strategy Online, The Surfer’s Journal, Brand Identity Development

ArtCenter Student Gallery:
The Science Channel, Title Sequence, 2022
Museum of Moving Images,Brand Identity Development, 2022
The Surfer’s Journal, Brand Identity Development, 2021
Korean National Ballet, Brand Identity Development, 2021

Skills 🔧 ︎︎︎

Strong working knowledge of:
After Effects, Illustrator, Photoshop, Indesign, Cinema 4D, Arnold, Figma, Keynote, Google Slides

Familiar with:
Processing, p5.js, HTLM, CSS, DSLR Photography, Realfow, Redshift, Lightroom, XD

Language 📝 ︎︎︎

Native in Korean
Conversational in English

Experience ✏️ ︎︎︎

07.2022 – Present
Google, New York, United States
Creative Lab Fivers, Motion Designer

Contracted via ProUnlimited

04.2022 – 07.2023
Woowa Bros Seoul, South Korea
Motion Designer

09.2022 – 03.2023
BUCK, Remote

Supported lead designers with collecting reference, and designing logo. Desgined brand identity for 2x4 foundation. Designed and created styleframes for Lowe’s Holiday. Designed Instagram filter for Lunar New Year.

10.2022 – Present
Freelance Graphic Designer

Art directeed and designed for clayous and other brands with Imagination At Play. Animated promotional video for Love Nitto tennis for Studio Mococo. Designed logo animation.

05.2022 – 08.2022
ArtCenter College of Design, Pasadena, CA
Teaching Assistant

Assisted in the critique process and gave technical demonstrations on Processing, Illustrator and Photoshop for Elaine Alderette’s course, Type 5: Motion.

04.2022 – 05.2022
Imaginary Forces, Remote
Freelance Junior Designer

Animated a promotional video for ESRI: About US, a geographic information system software company. Collected reference images for storyboarding. Created a styleframes for an idea pitch.

01.2022 – 04.2022
Imaginary Forces, Remote
Design Intern

Assisted with storyboarding, animating and designing of title sequence for a promotional video. Collected images and footage for Phillips: Jean-Michel Basquiat. Took photos and edited images for prints. Animated patterns for Women’s History Month style guide for Apple. Assisted animating In Memoriam for the 2022 Oscars live broadcast.

Stealth Startup Production Company, Remote
Freelance Graphic Designer

Created a keynote presentation deck to attract investment. Designed layout of the slides and organized images, financial data and information.