SELECTED WORK︎︎︎
01. The Surfer’s Journal
[Brand Identity Development, Motion]
TSJ rebrand aims to inspire young adults to discover surfing while generating a dynamic community to encourage each other. The concept behind the identity is to emphasize the the characteristic of the wave by flexible “S”.
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02. Korean National Ballet
[Brand Identity Development, Motion]
Korean National Ballet rebranding aims to showcase individual Korean ballet dancers dedication to their performances while creating a platform where local and international audiences can connect for deeper discussion.
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03. The Museum of Moving Images
[Brand Identity Development]
Museum of the Moving Image is a media museum located in New York City. This project introduces the new brand identity system using the logo that symbolizes the idea of projection and expansion.
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04. olf-m
[Brand Identity Development]
Olf-m is a hypothetical hotel, an extension of Tamburins, a South Korean cosmetic brand. This hospitality brand provides a sacred shelter for guests’ memories.
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05. Science Channel
[Title Sequence]
Science Channel is an American pay television whose tagline is “Question Everything.” Based on its’ tagline, it started from researching the invention of fire. This project is a collaboration with Yewon Kim.
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06. The Grand Budapest Hotel
[Title Sequence]
The Grand Budapest Hotel is about the adventures of Gustave, a concierge at a famous European hotel, and Zero, the lobby boy. This project is a collaboration with Yewon Kim and Selena Shin.
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